The Best Ways to Generate Good Content

Guest Post by Sarah Wykes from Matter Solutions Brisbane

When you’re running a business with a blog, you’ll need to make sure you always have new, fresh content ideas. This can sometimes be difficult, especially juggling this with all the other work tasks. However, if you stop producing content, then it can have a negative impact on your search engine optimisation (SEO). Frequently producing new content drives traffic to a website, and therefore increases your authority and search engine results ranking.

So what do you do if you’re stuck for content ideas?

Follow these tips to help you generate content ideas:

  • Group brainstorming: make a document and get everybody in the office to write a few ideas on the list. Eventually you’ll end up with a long list of ideas which you can use to write content.  
  • Buzzsumo: use resources such as Buzzsumo to see what has already been written on your topic. Simply type in a topic idea, and Buzzsumo will generate a list of posts written on the same topic, and list their engagement levels on social media and search engines. You’ll be able to use this list as inspiration and to know what has already been written, and what still needs to be written.
  • Ask your readers: sometimes all you need to do is ask your readers what content they want to see. Posting a question on social media will allow you to know what your readers are actually interested in and what content they want to see you produce.
  • Is it newsworthy?: a good way to make sure your blog will get attention is for the post to be current and newsworthy. You can search through various news websites and see if anything is happening that is relevant to your industry. You can also do a Google search and select the “News” tab. For example, if you’re writing about SEO, simply type that into the search bar, select News, and you’ll see the results.
  • Set time aside: some people will struggle to come up with content ideas simply because they’re too busy with other tasks at work. For some, setting as little as 10 minutes aside, or setting a goal of how many ideas to come up, will help them complete the task. Block out a time in your work calendar purely for idea generation. Now there’s no excuse to have no content ideas.
  • Check your old content: go through your previously published content. Maybe there is something that can be updated or tweaked? Maybe there’s a new angle? After all, your old content will be what is drawing the most traffic to your blog. This is because it has a stronger authority, and stronger SEO. Google’s algorithm considers user engagement, so it makes sense that your older posts are going to rank higher. If there’s something new to add to the blog, add it in and publish the post again. This also saves you time, as you won’t have to produce a completely new article.    

So now you’ve got a long list of ideas. The next step is to produce good, original content. But how do you know if what you’re producing is actually any good and will get noticed? There are a few factors to include to make sure your content gets read:

  • A strong headline: headlines are one of the most important aspects of any piece of content. After all, it is what compels a viewer to click on the article and read it. It is the first impression you’ll make on a reader, so it’s important for it to be interesting. According to Copyblogger, on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. So, it is vital to ensure you write a good headline.  
  • Provide answers: think about it - most people use search engines to find the answer to a question. If your blog post answers a question, then there’s more chance it will appear in the search engine results, and you’ll receive more traffic. Furthermore, if you pose a question with a relevant answer within a blog article, Google will recognise this and could feature it in the Answer Box. This box appears at the top of the search engine results page, and gives the answer to the question, with a link to the post below.  
  • Accurate information: if you write a blog article which gets shares, but turns out to be inaccurate, it’s easy to imagine the damage to your businesses reputation. It’s important that you ensure the information you write about is accurate. How can you prove its accuracy? Use numerous backlinks throughout your piece, and always make sure it’s from a trusted and authoritative source. Doing this will increase trust with your readers.
  • Use of images and videos: nobody wants to read a big wall of text. Your blog post will look more appealing if the text is broken up with images and/or videos used throughout the piece. It’s also a good idea to make sure the piece is skimmable, and broken up by subheadings or bullet points, rather than just paragraphs of text.   

Using these tips, you will be able to ensure you are always able to generate new, fresh content ideas, and produce content people will actually want to read and share.

(This was brought to you by Matter Solutions. Matter Solutions are experts in digital marketing with over 15 years of experience in SEO and Webdesign.)

Gavin Bennett