Is Your Website Being Seen?
Creating a successful informative, functional and aesthetically pleasing website usually involves a brainstorming exercise of creativity with your team and website developer. There are the initial costs of development, ongoing hosting and the requirement of maintaining the website with quality content, that is fresh and relevant for new customers. Integral to your marketing strategy; irrespective of how good you may think your website is; the only relevant bottom line is: IS IT BEING SEEN? How do you quantify this in a meaningful way?
This is where the “SEO” conundrum emerges. The creative people involved in your website design are often good at the visual appeal but they may not always understand the technical complexities to ensure your site is seen by your targeted audience. This may trade-off performance if not properly executed. (We have covered the evolution of SEO in our earlier posts.) Google will reward websites that have quality content in terms of elevating search engine page ranking priority, however basic technical requirements must be properly addressed, otherwise the most beautiful website without technical completeness will end up as a disappointment, if it does not get the search ranking it deserves.
Website designers correctly suggest they curate websites, not for Google’s 'mysterious' algorithms. The counterfactual is that if you design a website specifically to manipulate algorithms, Google’s sophisticated processes will detect such 'black-hat' practices that try and game an advantage, the website will be penalised. Therefore, the solution is not mutually exclusive, as Google will promote sites with quality content that adhere to best practice modern design standards, however, if there are elements technically defective or deficient, Google is unlikely to rank the website favourably. The happy mix is to balance appearance and technical requirements.
At Move37 Consulting we have researched and designed a proprietary 100 point 'SEO Health Checklist' evaluation available at our Digital Delivery Store . This covers all of the relevant variables addressing best practice SEO and content, that is compatible with a detailed technical analysis. If our recommendations are correctly implemented, detrimental elements are eliminated, improving the website experience for the viewer or customer, as well as BEING SEEN.
Our methodology involves an initial non-intrusive external evaluation and audit of your website, with us providing recommendations. This rigorous benchmarking enables us to execute the remedial fixes, or proactively collaborate with your existing support providers to deliver an SEO friendly outcome. The nature of SEO is constantly evolving, Google have signaled their priorities for 2017 to enable the best quality content from search results for the end user. We understand these emerging trends, visit our blog here.
We provide our services internationally, working with clients including; New Zealand, Australia, USA and Central America. Please contact us to further discuss BEING SEEN.
We also offer our comprehensive SEO Healthcheck - 'Be Seen Always' monthly support agreement designed to ensure your website's ongoing visibility and security.